Campaign launched in the context of the montreal design showcase. The agency found an intersting idea around the web to sensibilize common people about the creatives jobs. The idea of the spider's web, was to exange and explain the design thinking process of magma around a cotton candy.
We asked every visitors to tie a cotton string in the studio, proving that big ideas comes from a team work.
Artistic Direction: Eric Béland
Graphic Design: Ludovic Delespierre / Nikki Roudez